More talking today.

After a fuzzy meeting in the morning, our heads weren’t quite in the right place to focus when we got up to the studio. So we left the building, walked across the park to a cafe, and encountered a moment of clarity. And some goslings.

Suddenly the multiple strands of the project began to make sense together – and began to look like coherent layers of connected work. And, fingers crossed, it feels like that work might be both playful and strong.

Homework for the weekend – writing the story of the project, so that we can tell it in a way that other people “get” it. Keep watching this space, to find out how we do…